SOCIAL MEDIA ADVERTISING
57% of users check their social media profile(s) over 5 times a day.
Facebook reached 1 billion active users in September worldwide. Out of the approx. 24 million Australians, 15 million use Facebook. That is 62,5% of the total Australian population. Instagram comes second in popularity with 5 million active Australian users. Followed by Linkedin (3,7 million) and Twitter (2,8 million) users in Australia.