You probably put effort into driving traffic to your website. That’s great! But what happens after you’ve generated this traffic? What action do you want your potential customer to undertake on your website? What is a conversion to you?
CRO, meaning Conversion Rate Optimization, focusses on making people convert on your website. We want to increase the chances visitors will convert on your website and become a customer. How we do that? First by generating high quality traffic, that is likely to convert and second by ensuring it’s super clear how to convert on your website within the limited attention span visitors have these days.
There are two main reasons:
1. A better ROI. You have probably invested time and money in generating (more) traffic. E.g. by paid search, social or other (paid) channels. When more visitors convert, you realise a higher ROI.
2. A cost effective way to convert more visitors into customers. Way more efficient than attracting more and more visitors only.
To generate traffic of high(er) quality, we review your current paid online ads and optimize these. Then we review your website and/or landing pages. Analytics helps when it comes to asses these pages, as this gives us more insight in e.g. the time spent on the page, the next page visitors tend to go to, how many visitors ‘bounce’. Together with heaps of experience and your feedback, we can advise and implement changes that will eventually bring you more customers.