You probably put a lot of time and effort into driving traffic to your website. But once they land on your website, what action do you want them to undertake? Do you want them to purchase something, leave their details, sign up for your newsletter? Is that clear enough on your website? How do you increase your conversion rate?
All the research tells the same story; online video advertising is rising in ad spend and eyeballs and the trend is set to continue. Marketers are spending more on online video advertising than on television, but, what is more surprising, it is also outpaced growth in other digital formats.
Mobilegeddon. An update from Google back in 2015. From this update on, mobile optimized websites are given preference in the search results. Serious business that is! Time to be on top of this.